How to Change Hearts and Minds in the Age of Digital Advocacy

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Do you know what techniques political insiders use to win you over? No, we’re not talking about the campaign tactics Trump and Biden used to get you to the polls. We’re referring to under-the-radar grassroots strategies, such as those used to restart production on a certain chemotherapy medication for children.

In recent years, grassroots campaign leaders have become just as sophisticated as their electoral advocacy peers — who focus on specific political candidates or ballot measures — at getting you to share that Facebook post to prevent animal cruelty.

But what exactly is grassroots advocacy? In short, a grassroots advocacy campaign is an organized and sustained effort to mobilize individuals to influence — perhaps enthusiastically support, vehemently oppose, or just neutralize — a specific policy or issue. Nonprofits often leverage grassroots advocacy tactics, but they can be used by anybody. …

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Steven Marciniak

Founder and CEO | policyengage.com

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